- Guestbook
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- Marketing Plan
Making sure that your home is properly prepared for sale will be my initial task. I will inspect your property and make suggestions for minor cosmetic changes. Then your home will be staged for sale. In summary, we will:
- Inspect
- Establish Goals
- Stage
- Determine an Accurate Listing Price
Following these initial steps, we will begin marketing your property as follows:
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Digital Photography - your home will be professionally photographed.
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Your home will be listed on the Multiple Listing Service.
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Virtual Tour - a Virtual Tour reflecting all of the features of your home will be prepared and will be available online and on the Multiple Listing Service.
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Property Flyer - a full-color flyer will be prepared reflecting the features and attributes of your home.
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Internet - your home will receive 24/7 exposure on my website, the Windermere website, on Realtor.com, and on Visual Tours.com
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Broker Caravan - before opening your home to the public, we will invite other real estate brokers for a private viewing.
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Advertising - your home will be reflected in newspaper and magazine ads.
Keeping you informed is also part of my Marketing Plan. I will give you weekly updates to include our advertising techniques, broker's feedback and my follow-up with interested parties.
- RECIPE FOR A SALE
There are five main ingredients that make up the sale of your home:
LOCATION:
We usually cannot move a home! To coin the favorite phrase of appraisers: "Location, Location, Location." The pricing of your property must reflect its location.
CONDITION:
The upkeep and presentation of your property is crucial to obtain the highest value for your home in any given market at any given time. The pricing of your property must reflect its condition.
PRICE & TERMS:
Price is the number one factor in the sale of a home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship with the other four ingredients and it is the most important of all!
THE LISTING AGENT:
To produce more showing and sale results, interview agents and find one that is friendly, enthusiastic, and flexible.
MARKETING PLAN:
Successful home sales require a specific marketing plan prepared by the listing agent before the home is listed.
You Control Four of These!
When the above ingredients are in agreement, we have a sale! If just one of them is out of line it will take a longer time to sell, and the more ingredients there are out of line, the longer it will take before the sale of your home takes place.
- MISSION STATEMENT
SERVICE AND INTEGRITY
It is my mission to give superior, quality service and to always conduct myself with integrity and diligence. To provide expert guidance, advice and assistance until my clients' goals are met, and to ensure a transaction that is smooth and professional.
- Charitable Donation
- FORECLOSURES & SHORT SALES
Sign up to receive a weekly email list of foreclosures and short sale properties.
- FORECLOSURE SEARCH FORM
This form will help me get a feel for the type of property and area that you want information about. With this information I will be able to tailor a custom list of properties that will fit your needs. Remember, all information that you provide is kept strictly confidential.
- UNDERSTANDING REO'S
Understanding REOs
By Carol Trentacosta
REO is a commonly-used acronym for "real estate owned" by banks. Instead of an individual person or persons owning the property as in a typical resale transaction, a bank owns the property instead. The bank acquires title to its REO properties through the foreclosure process. However, REO properties may also be acquired through other means, such as deeds in lieu of foreclosure, tax sales or corporate housing.
The high volume of REO sales is a result of the high volume of foreclosure sales recently, as well as the nature of foreclosure sales. When a property is foreclosed upon, the mortgage lender often acquires title to the property at the foreclosure sale, although it's possible that someone else acquires title.
More specifically, when an owner fails to make mortgage payments, the lender may commence the foreclosure process to sell the property to satisfy the defaulting borrower's debt secured by that property. In California, foreclosure is commonly handled through a trustee's sale (not court action) where the property is sold to the highest bidder at an auction open to the public. At the trustee's sale, the foreclosing lender may make a credit bid in the amount of its unpaid debt plus foreclosure costs, but the trustee typically requires any other accepted bid to be paid in the form of cash or cash equivalent. Because of this cash requirement, rarely does anyone outbid the foreclosing lender at the trustee's sale. Once the foreclosing lender acquires title to the property by trustee's deed, the property becomes part of that lender's REO portfolio.
Buying a property from an REO lender may be less risky than acquiring a property at a trustee sale as a foreclosure sale purchaser often has no opportunity to inspect the interior of the property before buying it. Acquiring title to an REO property may also be less risky because an REO lender is likely to take care of certain title issues, such as unpaid property taxes. It can be very difficult for a buyer to obtain title insurance when acquiring property at a trustee's sale, but not an REO sale.
As one of Windermere's twelve REO Directors I would be happy to answer any questions you might have in regard to the purchase of an REO.
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Windermere Real Estate
41-990 Cook St., Bldg, I, #801 • Palm Desert, CA 92211
Phone: (760) 574-9382 • Fax: (800) 756-2794
